In order to better support parents in the early stages of parenthood, we conducted research to identify and design for their needs. The work resulted in a service delivery concept aimed at providing knowledge and services to parents throughout early childhood.

• Designed and conducted primary research to identify and substantiate key challenges in the audience landscape, including stakeholder interviews and User Journey design maps to engage new parents

• Developed upskilling materials to introduce new skills to the client team including Secondary Research Module & Design Thinking curriculum

• Designed client engagement sessions with a focus on interactive and playful interactions that inspired a “childlike” sense of wonder

• Identified core design principles and service offerings relevant to the regional needs to inform and shape service concepts

• Led development and copywriting of decks and presentations